Asher's Jewellery Ltd. Company Number 14665734. VAT Number 437643478. We gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why, and when we process your personal data.

We process your personal information to meet our legal and statutory obligations and to provide you with our services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

• Name(s)
• Addresses(s)
• Email
• Telephone Number(s)
• Payment Information (where applicable)
• Any personal details you knowingly provide us with through forms, and/or via email or text message

We take your privacy very seriously and will never disclose, share or sell your data without your consent, unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice.  The purposes and reasons for processing your personal data are detailed below:

• To register you as a new customer
• To process and deliver your postal pack
• To contact you with a quote
• To pay you for your items
• To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

You have the right to access any personal information that we possess about you and to request information about:

• What personal data we hold about you
• The purposes of the processing
• The categories of personal data concerned
• The recipients to whom the personal data has/will be disclosed
• How long we intend to store your personal data for
• If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any automated decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure. In cases where such a request is manifestly unfounded or excessive, we can request a “reasonable fee” to deal with the request; or refuse to deal with the request. In either instance we will justify our decision.

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. We use service providers and sub-contractors, including but not limited to CRM platform providers, payment processors, insurers, warehouse, storage and logistics providers and cloud service providers, to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

We take your privacy seriously and take every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure, or destruction and have appropriate layers of security measures in place. All the information we collect about you is stored on our secure servers and will be held securely in accordance with our internal security policy and the law. For example, we use secure encryption to hold passwords (e.g. the password allocated as part of the registration process – which may later be changed).

You are not obligated to provide us with your personal information, however, as this information is required to process your postal pack and transfer your payment, we will not be able to offer some/all our services without it.

We only ever retain personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years.

Please note that this Privacy Policy forms part of the Terms for use of the Site and forms part of that agreement between you and us. We may update this Privacy Policy from time to time – provided always that if we are going to make any material changes, we will request your consent to such revised Privacy Policy.

If you have any further questions about our Privacy Policy, please contact our Customer Support via contact@sellsilverforcash.co.uk

You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk